Snippets: The future of journalism depends on the public

Posted: June 21, 2009 in Uncategorized
Tags: , , ,

Since Murdoch’s ‘will charge for content’ mandate, there’s been ALOT of talk about finding a sustainable business model that may involve micropayments, us vs them mentalities, where traditional media blame internet based companies for their demise (eg. Google’s aggregating content) and so on.

What has become apparent to me of late is this: digital media, new media, social media age, which ever buzzword you choose to describe it, is here to stay. The solution is simple: embrace this exciting evolution of media as we know it.

Similar to how the typical corporation is, the way we interact, communicate and share is now all about collaboration, news is now pervasive and involves anyone who is closest to the topic or even at hand.

A great example of this is the recent Iran Election, where news on its progress broke much quicker than your traditional media. Savvy consumers of the Election would find more value watching self created coverage found via YouTube.

What this means is traditional media companies and journalists alike need to be at the forefront of using this content, which is freely available and very valuable once aggregated together, to distinguish themselves from other companies.  Syndicated content will only grow as creation, distribution and consumption of web based content grows.

And if the micropayments model is realised, they’ll find their readers much more willing to pay for their content!

(Some good case studies include Guardian in the UK (check out Meg Pickard on Twitter) and

  1. Bill says:

    I agree that more traditional journalism needs to embrace, and indeed take the lead, in the arena of new media otherwise they risk precisely what is happening (namely getting swamped and becoming irrelevant). However, I think those on the “pay for content” bandwagon are still trying to force an old business model into the new media and it just isn’t going to work. They need to be more flexible and think beyond the options they are currently entertaining. There are some great interviews with top journalists about the future of journalism at,com_sectionex/Itemid,200076/id,8/view,category/#catid69 which I have found useful on these subjects.

    • schmediachick says:

      That is precisely the issue of Murdoch like media companies. Flexibility is a critical success factor. The Blook is awesome, lots of great views on social media as well.

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