2010: Dipped in, now dipping out

Posted: December 31, 2010 in Year in Review

2010: Dipped in, now dipping out

2010 for me was a year lived in snippets: short spurts of high quality time dedicated to the numerous developments and events unravelled on the web and in my life. Even this post only warrants a 30 minute sprint of reflection and fast typing as the final hours of 2010 unfolds in the wake of new years eve celebrations!

Courtesy of: Getty Images Australia

I’d like to share some of the things that have enlightened me over this year as a hyperconsumer of media:

The evolution of the social web: Facebook takes over as the most visited  web site over Google.com. Whilst comparing a social networking site with an  advertising/search platform might sound flawed, it is clear that a growing  number of individuals are finding their time spent on social networks more  appealing and rewarding than before.

This growth in numbers has paved the way for enhanced features, including  Facebook new messages and Places as well as niche like players such as photo  sharing site, Instagram emerging to address the growing sophistication of social  web contributors.

Even the good ol’ web browser is now embellished with a social element: new browsers such as Embedly, Cortex and Readon.ly are designed to simplify the process of viewing and sharing content to social networks.

The heightened importance of search and order: as information sources and the reliance on the web grow, the ability to find, organise and rediscover content becomes more and more paramount. Beyond the basic search bar and Twitter lists arrangements, there’s a call for better semantics (structured relationships within data) and tools to help extract and process data.

The likes of  Needlebase captures key sources and explores visualisation formats to present this data back to individuals in a meaningful format. Quora is also a great example of how search capability is evolving (I’m hooked!). Data storage is consequently inclined towards being cloud based, with Amazon and Google riding this trend.

The diversification and personification of smart devices: the launch of the iPad earlier this year (1m shipments in 28 days) and the iPhone 4 in July were among the hype this year. With talks of HP’s Slate, Motorola’s Galaxy and Google’s Android Honeycomb tablets coming out in 2011, the key to success in any smart device will focusing effort in achieving a great UI and attracting a sticky developer community for cool apps that enrich one’s interactions on their device.

It’s become such a part of our lives that it’s now seen as evocative: everyday devices that has the power to impact things such as relationships, ideas, emotions and memories. Spot on.

Courtesy of: Getty Images Australia

Creative destruction to traditional business models: enter Murdoch’s great paywall experiment. Since March, Murdoch’s vocal push for a subscription service across his newspapers has seen some adoption from its The Times base, however one questions the lack of creativity with his approach. For example, one better approach could have involved adapting content streams to younger readers, or taking on a more segmented approach with their advertising models. Create value first, then charge for it.

Wikileaks. Need I say more? You’ll find all the commentary out there using Google’s cool News Timeline feature (here). The point I’d make here is that we’re only seeing the start of such activity as consumers become more equipped as creators and catalysts of content.

On a personal level, I’ve completed my MBA, conquered laser eye surgery, and sought out a new job with new challenges. What hasn’t changed is my passion for social media, connecting with interesting people at the meetup circuit, and of course, fitness! Thanks for dropping by and here’s to an awesome 2011 – cheers!

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