Finding the winning formula for Modern Leadership

Posted: May 16, 2011 in Social leadership, Uncategorized
Tags: , ,

It’s been a while since I’ve blogged, and boy have I missed doing so! Since starting a new job with a larger remit and more work to conquer, keeping in tune with happenings in digital media has been fleeting at best.

 The past 5 months have left me pondering the topic of modern leadership and what makes a great (and sustaining) leader. To me, an inspiring leader must not only articulate the purpose of any venture or project clearly and in a way that makes sense for me, they must also connect and relate to my job at hand, the challenges faced and seek to then give constructive advice on the best mode of action.

What I’ve also noticed is that the digital world has significantly influenced what others expect from a leader. The interactive nature of the social web has meant any individual irrespective of skillset and experience has equal right to voice their opinion and be heard. In the same way, the next generation breed of up and coming managers who live and breathe with an online presence will demand instantaneous gratification: this means finding direct access to a discussion that has traditionally taken place behind closed doors. Gone are the days of effective dictatorship (which might I point out is very different to taking a directive stance – proven useful particularly in times of uncertainty and constant change).

To be truly collaborative, modern leadership is about incorporating typical elements of the social web: being accessible any time by your team, involving people on big ticket items right from the start (rather than after the event) and aligning your approach using the available tools these days (eg. Creating a Yammer community dedicated to sharing ideas) that encourages creative contributions on a daily basis.

Social leadership isn’t a new phenomenon (see Charlene Li’s briefing at SXSW last year), it’s here to stay as long as we humans are!

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Comments
  1. Lou Veyret says:

    Great post!

    I certainly can relate to benefits of having a modern digital leader in the workplace!

    In terms of collaboration, I see the value of using both social media tools, but still providing face to face interaction. In this way, the readily available access to a enterprise tool like yammer or office communicator is similar to how I would view the ‘open door’ view that my managers have had before, just on a different scale. So while technology is one of the strong elements that help to differentiate the modern leader, I still place a lot of value on “face time”, transparency and openness.

    Cheers,
    Lou

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